Graphic Designer
Eravant
Branding
At Eravant I led the rebranding project for SAGE Millimeter, Inc., a leading provider of millimeter-wave products, by transforming the company into Eravant. The rebranding initiative aimed to reflect the company's growth, expand its market reach, and enhance its overall brand image. They wanted a visual identity that was professional and reflected the company's commitment to excellence.
Web Design
A huge part of the rebrand was redesigning the website. Using Adobe XD I created wireframes and a site map to begin the collaboration process with key stakeholders, and for final delivery to our 3rd party developers.
Secondly, and almost in direct competition with the vastness of the product catalog was the intent to be seen as an engineering and manufacturing company as opposed to a mere marketplace. One of the main ways we did this was to use my original photography, which focused on the beauty of our facility and diverse team, steering clear of any stock photos.
As Brand Manager I was responsible with keeping photos, blogs, and publications, updated.
Marketing
I oversee the development and production of creative content across digital, print, social media, and video platforms. My role involves crafting cohesive brand messaging, designing impactful visuals, and managing multi-channel campaigns to ensure alignment with annual marketing goals. From conceptualizing ideas to delivering polished materials, I drive projects that enhance brand visibility, engage audiences, and maintain a consistent brand identity.
Tradeshow Design
Eravant's presence at the International Microwave Symposium also required a revamp after the rebrand in 2020. I was tasked with designing and sourcing a 20x20 island booth that would optimize visitor impact and convey Eravant's engineering and manufacturing abilities. Some of the most important considerations were a modular design that could be scaled up or down as needed as well as room for multiple live demonstrations while adhering to a strict budget.
In addition to the design, I am annually tasked with organizing logistics and overseeing on-site construction, planning and marketing the live demos in alignment with company sales objectives, and other collateral such as sponsorship opportunities, presentations, press releases, and printed materials.
Environmental Design
On-site customer and vendor visits were a huge part of the business development plan to demonstrate operational excellence. With a long history in the millimeter wave industry, the company wanted to leverage a company museum and merch store where visitors could learn about the founder's story and get a fuller picture of the company's breadth of services.
In collaboration with executive stakeholders, I designed a four-wall installation highlighting Eravant's services and history. Additionally, I sourced and designed a collection of Eravant branded swag for both employees and visitors.
